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PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products, such as home appliances, cars and so on 10. fast
Maturitní otázka c. 23. Means of communication Introduction A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, they used mail. Later on, they also had some newspapers. The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit. There are 4 main media: Newspapers, TV, Radio and the Internet. Today's people take this as an ordinary thing and we don't realise that we nearly can't live without it. Media are very important for us. They give us big amount of information, so big that we can't remember all that things. They help us to understand things and if you have lots of information you are able to make your own decisions. This is connected with education and media are very good teachers. T
THE INTERNET AND E-COMMERCE 1. ISP it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart Shopping cart is where you put product you have purchased from online shop. 7. last mile problem how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1. telemarketing for of direct marketing, where telemarketers call to their customers 2. cost per inquiry, cost per order its how they measure the success of telemarketing compaigns 3. cold calling It
Mass Media What is Mass Media? Statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media influence holds us all spellbound! At this point, it becomes necessary to define mass media. Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic
Kristin Loit Advertising has a bad influence on children Advertising is one way of marketing. The aim of advertising is to get people's attention that people would buy one particular company's products or services. Commercials and ads are not only directed to adults but also for children's. The good thing of advertising is that it helps us to become aware of the products in the market and the bad thing is the negative effect on childrens. To begin with, childrens are defenseless. They do not understand the ads or commercials, they do not know that it is only a business plan. Advertisements are made in such a way as to attract the attention of children. And that leads to there that children ask their parents to buy some certain products. Children are very useful customers for companies, they help businesses to increase their profits. Secondly, children are often able to remember messages targeted toward
Indroduction This assignment will examine Britain's car market and shows how the external and internal environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of Mini made and after that the Mini model is been created from wood and also the most important mechanical parts for Mini has been developed. Four years later the Mini hits the streets. In 1965 the first Mini with an automatic transmission ent
Monopolistic Competition Market Power Firms in monopolistic competition or imperfectly competitive markets are more likely to have limited market power because there are many firms with differentiated products (there are substitutes) and there is relative ease of entry and exit into the market Market Power among Sellers · Monopolistic competition - a market with a large number of sellers and relatively free entry; each firm "differentiates" its product. · Oligopoly - a market characterized by significant barriers to entry and "a few "sellers who recognize their interdependence in the market; products may be homogeneous or differentiated. Monopolistic Competition · Large number of sellers · relative ease of exit / entry · products are differentiated actual differentiation pe
THE CAPITALIST NIGER Chika Onyeani ………………………Every African must internalise this book - period….DAA INTRODUCTION In October 1960, Nigeria received its independence from Britain. By then, Ghana the former Gold Coast had been independent for three years under the great Osagyefo Kwame Nkumah. It was a time for celebrating Africa’s coming of age, as more and more African countries received their independence either from Britain or France. It was especially a poignant time for Africa, as then British Prime Minister Harold McMillan articulated his now famous “winds of change” sweeping Africa. We had high hopes for Africa, for the Black race, that the insidious imposition of foreign rule on us, the looting of Africa’s natural resources by our colonial masters accorded us would be things of history. That is more than forty years ago. Unfortunately, the promise of independence has not been fulfilled. Today, Africa has become more desolate; there is more starvation
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